Jennifer Lopez looks dazing modelling in revamped crusade for Tous jewellery: She is clearly a woman of many talents with a career that has included millions of albums sold worldwide, a slew of blockbuster movies and a huge collection of merchandise baring her name including perfume and clothing. But Jennifer Lopez is adding another notch on her belt - modelling. The American Idol judge looks stunning in a new campaign for Spanish jewellery designers Tous which will appear in fashion magazines and on billboards globally.

In the striking pictures, the American Idol judge dons a slew of brightly coloured outfits to show off the precious baubles. The oriental themed shoot, which shows Jennifer in silk dresses and using several Asian inspired props, débuts the new range of earrings, bracelets, necklaces and rings for the 90-year-old company.

In one shot Jennifer, 41, poses seductively with a gold bubble earring hanging off a set of chopsticks as if she is going to eat it. cIn another shot the singer shows off her stunning figure in a strapless hot pink dress while she shows off a beautiful tiered necklace and matching cuff bracelet. Another picture has the singer in sultry geisha style make-up with a sleek black eye and bright red lips as she models a hot pink conical paddy hat along with some stunning gold cuffs and earrings.

Jennifer was announced as the new face of the Tous brand last month having taken over from Australian singer Kylie Minogue and she appears to be enjoying her new spokes model role. In out-takes pictures from the shoot she was seen hugging and laughing with Madame Tous, who helps design the line.

'She is a great illustration of our brand,' declared Salvador Tous, the company president said of Jennifer when her association was announced. Jennifer has been hard at work in recent weeks with her new gig as a judge on American Idol. The star also ruffled a few feathers this week when she made some comments about Cheryl Cole, who is being considered as a possible judge on new American Idol rival show X Factor U.S. ‘Someone mentioned [Cheryl] to me yesterday,’ Miss Lopez told Fabulous magazine. ‘She is a singer, right?'

‘I don’t know much about her and I don’t know her music. But I would be happy to learn about it.’Miss Lopez's comments will underline concerns that British singer will struggle to make a success or carve out a career in the U.S.