Latina star Jennifer Lopez, 39, has suspended her fashion line Sweetface as she seeks a new strategy for the high- end sportswear and accessories tag, according to Womens Wear Daily.
The six-year-old brand currently has a spring wear line in stores, but it will be the last pending a rebuilding.
"In light of new company strategies, we have decided to put the Sweetface line on hiatus while we prepare to reintroduce the brand in the near future with new messaging points and an entirely new fashion point of view," the company said in a statement.The move does not affect sales of Lopez's international line JLO by Jennifer Lopez.